How to find a good SEO Company?

Introduction to SEO

Users on the internet are always on the search for quality information and it becomes the job of the website’s author to provide information that drives more number of users to his/her website. Search engine optimization is the way of improving your customer outreach by following certain simple and easy methods. Your website or page gets good inflow of views when your webpage appears first in search results all over, when users search for a particular product or information. In order for this to accomplish, you have to optimize certain characteristics of your website. These changes and the whole process is simply known as Search Engine Optimization.

Latest developments in SEO

Optimization has rapidly developed over the years since it was first developed and globalized. Google search engine makes use of algorithms like Panda and Penguin, to refine the quality of content in order to allot the priority to websites that have to be displayed. Search engines look out for certain keywords present in your website, rather than the name of your website or the heading you gave to a topic. SEO gained utmost importance now that many website builders optimize their content in order to withstand the rising competition on the internet. SEO has developed to be a global phenomenon in deciding the popularity of a webpage.

How is it Useful?

As mentioned earlier, SEO can simply make or break your website’s outcome. When you optimize your content with the addition of keywords and an attractive user interface, your webpage appears more frequently in search results. With this, you happen to notice more volume of traffic onto your website. When your webpage becomes popular enough, you can convert your public reach into leads who in turn help you to reach out for more customers. In turn, you have a better chance of wide range exposure which ultimately leads you to be a successful webpage owner. You could also include the usage of tags along with your content as now-a-days, search engines make an overall scan for tags that might help users find the exact information they are looking for. SEO has by far been the best way to expand your business, your flow of traffic, your number of leads online and the quality of your customers. When building the content on your website, you just have to make sure that you are adding appropriate tags, keywords, descriptions and headings. You could also add videos on your WebPages, which have a better scope of public outreach. You get more traffic from social networking sites, which offer you the best connection with users directly. Search engines keep on changing their algorithm methods frequently and better utilization of SEO gives you a guarantee that your website appears in the high priority range in search results.

What will a good SEO firm assure you of?

Choosing a good SEO firm that handles all your concerns about search engine optimization is always an important task. When you choose the correct SEO Company to work on your website, you have a better chance of attaining success in the simplest way possible. SEO firms make sure that the quality of your content does not get disturbed at the same time assuring you of improved traffic. An SEO firm first makes a detailed analysis on the present condition of your website. It verifies the keywords you used, the time it takes to load your page initially, size of your page, the type of images you used, the quality of social media present in your site and other general factors like headings, title and description. Once they have a complete picture about the current status of your webpage, they get to work and alter every minute change possible. They take maximum care so that all changes made to your website are meant to boost up your outreach in every way possible. SEO services also include social networking advertisement, where a special team is engaged to look after your social network outreach. Sites like Facebook, Twitter and Pintrest are the major sources online and SEO firms make sure your products have good outreach on these sites. Other major services provided by SEO firms usually include automatic email support to your customers, maintaining your website’s blogs and monitoring the proper working of your website. Some of the SEO firms offer coding services where all your source codes which you used for developing your webpage shall be optimized to provide a better look. You usually have to compete with a lot of other websites in the race of search optimization and SEO firms cover a complete analysis on the statistics of your competitors. The best way to apply optimization to your pages is to find a suitable SEO firm which takes care of almost everything that has to be changed on your webpage.

Must ask questions before finalizing an SEO company

It is obvious that you have a lot of doubts when you are in the process of opting for an SEO firm to take care of your page. This list of FAQ’s must always be kept in mind when finalizing a firm for the ultimate task.

Is the company trustworthy?
This is the most vital point of all, where you have to make a background check whether the company you opt for is good enough to trust. Some fake companies may promise you with excellent services at low rates. Always choose the one which has correct certification and experience in the field.

How soon can you be expecting the results?
It is important to know within what time you can observe the changes after the optimization of your website is done.

How much do you have to pay? And how?
All SEO firms charge you according to the type of package you opt for and it is necessary to learn how much you are going to pay them. Also, the process of payment has to be known.

What if you are dissatisfied with their work?
You should enquire about the payback facility if you find their work not good enough. You should not end up paying for no good work which is not useful to your website.

Video Search Engine Optimization

Video SEO (Search Engine Optimization) is the way of ensuring that your video on the internet is reaching people all across the globe.

Users on the internet are always on the search for quality information and it becomes the job of the website’s author to provide information that drives more number of users to his/her website. The most interactive way of attracting users is to provide videos on your website and these videos should reach out to people in order to achieve the task you have set out to do. With your videos not reaching the number of viewers required, it is a hell lot of waste to make these videos in the first place. Hence it is most important for your videos to reach your overall audience at any cost.

How can I reach out for more audience?

This turns out to be the most nerve cracking question that comes across every individual who wants his video to reach more people. The best way this is done is by making sure your video gets high priority on Google search results. Google algorithms are designed in such a way that when a user enters a query regarding a video, the search results display that content which is rich in quality and range of information. So, it is to be noted that your videos must contain good information that is useful for users.

Does uploading my video on Youtube help me?

Youtube is the most preferred website for viewing videos and daily, millions of people worldwide are accessing information through SEO videos uploaded on Youtube. It is strongly recommended for you to upload your videos with correct keywords so that it becomes easy for the user to find your video. For example, if you have made a video that describes the process to make cold coffee, all you have to name it while uploading is ‘How to make cold coffee’ and half your job is actually done.

If you want views for your website rather than for the video on your youtube channel, it is recommended to host the same video from youtube using the XML hosting services online.

Quality of your content is a deciding factor!

The author of the video must make sure that the information being shown in the video is suitable, relevant and sufficient to the query made by the user. The video should not contain unnecessary information if any. Videos that are short and display a step-by-step method of approaching a problem are more accepted by viewers. Another best way to attract people is by including humour and making the videos as short as possible. But, the quality of content matters the most so it gets first priority while making a video.

You have to get into the mind of your viewer and make a video that best focuses on solving a problem he/she might come up with.

How far will the title affect my video SEO?

You have to name your video with a keyword that people are most likely to search on Google or Youtube. The title you give to your video must be interesting and catchy to the user so that he is obliged to click and watch your video just by viewing the title you opted with.

Also, giving a good title is important because Google does not know what your video is about. It means that Google does not check the contents of your video and decide your priority, but it checks the title that has been given to your video. Hence, giving an appropriate title to your video is always important.

Tags and Description

The tags which are associated with your video must be chosen in such a way that the viewer feels an urge to click on the video. Apart from these tags, the description you give under your video is important too. If you have uploaded a video that shows how to derive an N-queen’s algorithm, you have to first give a brief gist of the topic in the description section so that the viewer feels confident enough to learn something from your video.

How big or small must my video be?

The viewers find it impatient to spend too much of time on a single video even though it provides you with quality information. The average amount of time your video lasts should be restricted to utmost five minutes or so. If you have a video that may not last for five minutes, you can always use smaller videos for better search optimization. Also, it generates interest in users when they end up with videos that are small, yet useful.

Publicity with my videos is possible too?

Generally, you might have come across videos that display the name and a logo of the author at the beginning. This is an interesting way of publicising yourself while your videos get promoted. The next time you are going to make a video, try including the name of your website and a logo especially designed for the sake of reaching out to all.

For publicity of your videos, you could always let viewers know the code with which they could embed your video onto their website. When watching a video on a random website, you might have noticed a link to its side that says ‘embed this video on your website’. If you copy that link to your website through a quick html edit work, the same video is displayed now on your website. In the same way, people can share your video by copying the link if you provide it with every video.

Social network sites are a blessing!

You can get many views in just a single go by sharing a video that you made. Post the video onto your social networking sites like Facebook and twitter. Also, sharing the video through different blogs that you own can also generate you good audience. There are certain channels with huge number of subscribers on YouTube that host your video, given that you video contains good information. Sending links of your video as forward emails to all your contacts can help a lot.

By optimizing your video, there is a greater scope of reaching people worldwide and in turn developing yourself, just by making simple changes to the videos you make.

Inbound Lead Generation

I love business. That was a lie. Business is full of lies.

What is Lead Generation?

Lead Generation is primarily related to Business building where it is the list of enquiries made by consumers over a certain product. It might also mean consumer’s interest over a product which helps the company to work on improving products or providing genuine information through newsletters over the internet or by paper.

Inbound Lead Generation

This is a category of lead generation where the company looks out for more number of leads in order to get good business all over. For example, you might receive a random call from Domino’s Pizza and the caller asks you for feedback of their services you utilized, in this process you become the lead and the whole scenario is an inbound lead generation for the Pizza Company. It can be said that the more number of leads or simply the greater the lead generation, the more chances for a business to flourish.

Is Lead Generation important for my business?

Lead Generation is a way of finding more efficient ways that attract customers towards you. Utilizing lead generation, you in turn show how good your products are and what advantages you can provide when compared with other companies. It has to be kept in mind that lead generation is simply attracting customers to a level where they buy your products.

How can I get more leads for my business?

A lead is defined as the mediocre stage where a person is on the way to become a consumer for your firm. You generally come across leads through telephonic medium, social networking sites like Facebook, Twitter or Google+ and through surveys conducted directly in person. When you put quality information about your company products in newspapers, e-newspapers, social sites, blogs of your employees or your company’s website, people read the information and get to know about your firm. This simple step brings them a lot closer to your business than you imagine. Also, when you generate and send invitation emails to people describing your company, and some of them accept your invitation by signing up for you, they are another step closer to becoming your lead. These leads can be further used to acquire more number of leads. When a person who is presently acting as a lead for you invites his associates by passing information about how good your business is, it becomes a big advantage of getting more leads day-by-day. Till date, emails are the best way to acquire good lead generation. Also, care must be taken that information put on other sites and newspapers must be so genuine and attractive that it focuses on bringing you more leads with every post of yours.

You have to update regularly the information you are currently providing on websites so that more traffic is received. It is advised to employ a special team of individuals who dedicate their time at improving the content of information over the internet.

How do I qualify a person as a lead?

Leads are very important for the growth of your company and it is absolutely important to make sure that your leads are worthy individuals. This is very important because leads bring to you consumers and in turn help you a lot indirectly. You have to order your group of employees to look over the flow of leads and whether a lead is qualified enough for you in the journey of becoming or fetching a customer. You can also determine the importance that has to be given to a lead by taking into account the access of information he possess about your company, the content he has downloaded from you or the products he has already bought from you. A lead gets high priority if he requests for more information from your company or indulged in getting you more leads.

The extent of interest a person shows in your company and the number of times in which he/she has interacted with your firm also becomes a judging factor in deciding whether that person is suitable to act as your lead. Some of the users on the web might click on your information unknowingly or unintentionally and these kind of one time users should not be given much important because they have no interest of buying your products. People of this kind are not leads.

Observe what sources are generating good number of leads and improve these particular factors by instructing your team members. When a lead shows immense interest in you, take time to drop in a personal email in his inbox. A personalised email always creates a better impression than an automated one.

Should I filter and group my leads?

Filtering the flow of your leads is always important as leads are secondary deciding factors for the growth of your company. It is also advised to group your already existing leads so that you can easily interact with each group depending on the importance associated with each one. The best criteria to group your leads is by taking into consideration the extent of interaction a lead has had with your company.

What should I do to improve my relationship with leads?

This is an important aspect in building your business. You have to maintain a constant flow of information and interaction with your leads all through the time. You could use online generated messages to reach out to customers whose numbers are stored in your company records. Auto-generated emails are another way of staying in touch with leads over the internet. The extent of importance to leads can be divided into categories with the leads frequently responding to you with the highest priority.

When a lead has downloaded content from your website or has bought products from you in the average range of five products in a gap of month or two, he/she acquires the highest priority lead. It is necessary to not lose such leads and hence you have to constantly keep in touch with them. It is also important that these leads should not be thinking that you are invading their privacy or are pestering them by constantly calling/emailing them. So the number of calls and emails are to be restricted to a number of two or three per month.

Balance has to be maintained among the existing leads and new leads so that your company utilizes the most of Inbound Lead Generation and increases sales to a good extent. Happy Inbound leads, happy growth.

                                                                                                              Adithya B

                                                                                                        A business no-one