Video Search Engine Optimization

Video SEO (Search Engine Optimization) is the way of ensuring that your video on the internet is reaching people all across the globe.

Users on the internet are always on the search for quality information and it becomes the job of the website’s author to provide information that drives more number of users to his/her website. The most interactive way of attracting users is to provide videos on your website and these videos should reach out to people in order to achieve the task you have set out to do. With your videos not reaching the number of viewers required, it is a hell lot of waste to make these videos in the first place. Hence it is most important for your videos to reach your overall audience at any cost.

How can I reach out for more audience?

This turns out to be the most nerve cracking question that comes across every individual who wants his video to reach more people. The best way this is done is by making sure your video gets high priority on Google search results. Google algorithms are designed in such a way that when a user enters a query regarding a video, the search results display that content which is rich in quality and range of information. So, it is to be noted that your videos must contain good information that is useful for users.

Does uploading my video on Youtube help me?

Youtube is the most preferred website for viewing videos and daily, millions of people worldwide are accessing information through SEO videos uploaded on Youtube. It is strongly recommended for you to upload your videos with correct keywords so that it becomes easy for the user to find your video. For example, if you have made a video that describes the process to make cold coffee, all you have to name it while uploading is ‘How to make cold coffee’ and half your job is actually done.

If you want views for your website rather than for the video on your youtube channel, it is recommended to host the same video from youtube using the XML hosting services online.

Quality of your content is a deciding factor!

The author of the video must make sure that the information being shown in the video is suitable, relevant and sufficient to the query made by the user. The video should not contain unnecessary information if any. Videos that are short and display a step-by-step method of approaching a problem are more accepted by viewers. Another best way to attract people is by including humour and making the videos as short as possible. But, the quality of content matters the most so it gets first priority while making a video.

You have to get into the mind of your viewer and make a video that best focuses on solving a problem he/she might come up with.

How far will the title affect my video SEO?

You have to name your video with a keyword that people are most likely to search on Google or Youtube. The title you give to your video must be interesting and catchy to the user so that he is obliged to click and watch your video just by viewing the title you opted with.

Also, giving a good title is important because Google does not know what your video is about. It means that Google does not check the contents of your video and decide your priority, but it checks the title that has been given to your video. Hence, giving an appropriate title to your video is always important.

Tags and Description

The tags which are associated with your video must be chosen in such a way that the viewer feels an urge to click on the video. Apart from these tags, the description you give under your video is important too. If you have uploaded a video that shows how to derive an N-queen’s algorithm, you have to first give a brief gist of the topic in the description section so that the viewer feels confident enough to learn something from your video.

How big or small must my video be?

The viewers find it impatient to spend too much of time on a single video even though it provides you with quality information. The average amount of time your video lasts should be restricted to utmost five minutes or so. If you have a video that may not last for five minutes, you can always use smaller videos for better search optimization. Also, it generates interest in users when they end up with videos that are small, yet useful.

Publicity with my videos is possible too?

Generally, you might have come across videos that display the name and a logo of the author at the beginning. This is an interesting way of publicising yourself while your videos get promoted. The next time you are going to make a video, try including the name of your website and a logo especially designed for the sake of reaching out to all.

For publicity of your videos, you could always let viewers know the code with which they could embed your video onto their website. When watching a video on a random website, you might have noticed a link to its side that says ‘embed this video on your website’. If you copy that link to your website through a quick html edit work, the same video is displayed now on your website. In the same way, people can share your video by copying the link if you provide it with every video.

Social network sites are a blessing!

You can get many views in just a single go by sharing a video that you made. Post the video onto your social networking sites like Facebook and twitter. Also, sharing the video through different blogs that you own can also generate you good audience. There are certain channels with huge number of subscribers on YouTube that host your video, given that you video contains good information. Sending links of your video as forward emails to all your contacts can help a lot.

By optimizing your video, there is a greater scope of reaching people worldwide and in turn developing yourself, just by making simple changes to the videos you make.